While most of you would think that PDF’s are only best for the corporate world, leading marketing strategists would disagree. PDFs have more purpose online than what it seems and it can even help you with traffic generation for your personal blog. You see, in this day and age where the internet has evolved and the search engines changed algorithms, PDF is one way of getting more traffic while saving time and money. How, you ask? Read on!
How does PDF help my blog?
You see, PDF’s are searchable if they were machine-readable (encoded in the computer not scanned) and if they contain content that would help searchers find answers. Have you ever come across Google results where answers to your questions are pointed towards a downloadable file? Well, there it is! Your PDF! You may not know it yet but that PDF was actually linked to a site which is the source. In most cases, it pulls in the readers towards the site, hence the traffic. This becomes so because search engines like Google can read and index non-HTML files like PDFs, word files, ppt and excel since 2001. With that said, ranking can also be affected and can even help your blog have more readers!
How does search engines index your PDF?
For starters, Google or any search engine can actually read any text uploaded on the internet as long as it doesn’t have encryption. If your PDF contains a link back to your site, the search engine also reads and follows it like an HTML site. Remember the sample I mentioned? When you make a search from Google, sometimes PDFs also appear in the answers. Sometimes it even shows up on the first page! This just proves that a PDF can rank as well as a website can.
Why bother posting blog posts to pdf?
Aside from traffic generation, PDFs are good for backlinks that help your ranking and can also be a great way to help in brand recall. Imagine exposing your brand to your readers even if they are offline! PDFs are like instant eBooks which you can upload to various sharing sites. Be everywhere and start your link building through PDFs!
What sites can provide backlinks from your PDF blog post?
You can share your content in a PDF form in various sites. This is good for those who are trying to build up a name especially on eBooks. In fact, strategists state that duplicate content on different sites and places even helps the rank of the website.
It’s not going to be a problem with Google crawlers since it’s not on the same site, just make sure to put unique content to keep readers hooked! Here are 10 known sharing sites: